Can everything your organization stands for be boiled down into a single concise message? It can, and it should be. At least if you want people to make a heart connection with it.
Jesus knew this. On one occasion some scholars asked him to summarize the entire Old Testament. Jesus was able to do so on the spot. He said the entire law can be boiled down to this: “Love God with all your heart and love your neighbor as yourself.”
My question for you is: “Do you have a clear, concise message with which your staff and customers can connect?”