I charge you therefore before God and the Lord Jesus Christ, who will judge the living and the dead at His appearing and His kingdom: Preach the word! Be ready in season and out of season. Convince, rebuke, exhort, with all longsuffering and teaching.
–2 Timothy 4:1-2 (NKJV)
We must be ready at all times to share the WORD with people. The Bible is THE WORD. John chapter 1 says the Word is Jesus. They are one in the same. We must know Jesus and share His love.